Chelsey Croucher

Tamara Mellon, co-founder of Jimmy Choo, launched her brand to redefine luxury footwear with a direct-to-consumer model, making Italian craftsmanship more accessible. In 2019, the brand secured $50M in Series C funding, fueling innovation, retail expansion, and new product lines. As part of this evolution, I helped strengthen the brand’s identity—elevating its aspirational yet attainable positioning for the modern woman.