Supported cross-platform e-commerce through brand and influencer photography. 

Created campaigns from inspiration to production and execution.

Below, role was principle photographer and producer. 

Digital responsibilities included identification of key images, creating mocks and delivering organized asset package to engineering and product depts.

Involvement in experiential marketing by creating the graphic mock of the flower cart which came to reality on 5th Ave NYC. Florals arranged by Pop-up Florist. The day was spent handing out promos and capturing NY's top influencers who passed by such as Cassandra Dimicco and the owner of Chillhouse, Cyndi Ramirez-fulton.  

In October 2017, I produced, photographed and retouched the Holiday 2017 campaign for Spring web, social and email imagery. Digitech by Gregory Wikstrom. Styling by Angela Campos of Bernstein & Andriulli. Creative Direction by Helen Kim. 

In August 2017, I produced, photographed and retouched the Fall 2017 on-figure and product campaigns for Spring web, social and email imagery. Wardrobe by Tatiana Cinquino of Wilhelmina. Creative Direction by Helen Kim. 

In August 2017, I produced, photographed and retouched the Fall 2017 on-figure and product campaigns for Spring web, social and email imagery. Wardrobe by Tatiana Cinquino of Wilhelmina. Creative Direction by Helen Kim.