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Chinese Laundry

Role

Creative Director

Lead and collaborate with a team of graphic designers and photographers. Work closely with the team to create look books, website design, emails, ads, tradeshow materials, and additional marketing collateral for both b2b and b2c channels. Direct, photograph, and model weekly lifestyle photoshoots during the Covid-19 pandemic. Revitalize the brand's look and feel. ​

Led the creative direction for four fashion footwear brands: Chinese Laundry, Dirty Laundry, 42Gold, and CLL— refreshing their visual identities and developing cohesive campaigns that drove 20% YoY brand growth and increased market presence.

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